EUREKA TOURISM is a European strategic initiative launched within the EUREKA programme and led by Spain, oriented to the sustainable improvement of tourism, leisure and cultural sectors. The objective is the definition of the main lines of technological development and the generation of R&D projects that as a result would set up products, processes or innovative services with technological basis and a commercial interest.

Oriented to public and private entities, EUREKA TOURISM is a real European network for technological innovations in the tourist sector.

2010-10-28

New Project looking for Partners: 3DGida

!!Consortium is closed!!

3D Objects location directory and people guiding inside large buildings and locations.


Type of Project
Development Pilot Project.

Thematic Priority
Internet of things: intelligent spaces
Systems and development tools for innovative multimedia content, 3D coding, augmented reality, virtual world...

Approximate Total Budget
2M


Objectives / Summary

Background
Currently the are existing a lot of large areas and guidance and accessibility of people to them is not always a obvious theme. Within the concept of "large area" we can include such different concepts as shopping areas, museums, libraries, recreation centers, public buildings, and airports. In such places it is easy to get confused and not easy to find the "object of our desire", which can be a physical object; as an art work or a book, or a place; trade, a store, a room or a boarding door.
Nowadays there are many miscellaneous signs that have no standardization, and in many cases do not follow the "Universal Design for All."

Expected Results
This project aims to build an application that can be accessed from a fixed point, static point of information, and mobility, through a portable device such as Pocket PC, PDA or a next generation mobile phone. This application will contain a 3D model of the large area in which different objects are represented, both physical objects and places, and which may be accessed from the fixed point of information. In the same way, it will be developed a thin client on the move, so that once made the question of the object / place you want to locate, could guide the user through Augmented Reality through the space of the "large area".

End Users
Any person using these large surfaces described in section of the background of the project. End User: Large building and locations infrastructure managers.

Exploitation / Dissemination
There will be developed one or two prototypes of some of the examples of "large area" and validated their performance in them. In a second phase it could be "packaged" the product for future distribution throughout the state and possibly throughout Europe.


Impact

The project's impact can be classified as follows:
a) impact on business competitiveness: very high for the development of advanced technologies, it is expected to increase the competitiveness of enterprises and the emergence of NTBCs
b) new jobs will be created directly in R & D participating companies
c) solved problems affect to a percentage of population close to 100%, according to use of mobile phone terminals. No exclusions are created by disability, and that technology can be easily adapted for use of all people, and even enables services for e-inclusion

It is proposed to obtain a patent at the of the project.


Potential market

Any infrastructure managing institution or association for "large areas": museums, entertainment centers, libraries, airports, communications exchangers.


Sought partners
  • Private company, minimum 10% of its activity on R&D. Activity related to indoor positioning technologies, such as WiFi, Bluetooth and RFID.
  • Mobile Application Developers.
  • End users, large area institutions, such as museums, commercial centers, airports,…
For more information, click here.

!!Consortium is closed!!

2010-10-25

New Project looking for Partners: Multitouch

Introduction
The main aim of the “generation and adaption of gestures and metaphors from reality to a multi-touch screen” project is to establish a set of examples to allow developers to create applications in an easy and intuitive way. If we want to follow the philosophy of create objects that enlarge the reality, is necessary to establish a set of gestures that allows us to interact with the machine in a realistic way. We have to keep in mind that multi-touch screens are two dimensions surfaces. It is clear that old ways of interacting with the machine (keyboard and mouse, for example) are obsolete when the aim is to have a real experience, and not only the data management. The essential touch gestures are already defined (tap, flick, pan, hold and others), but not the complex ones. We need them to transfer to the screen common actions of the real life. For example, if we want to open a car door, ¿What is the correct gesture to do it? In the philosophy of multi-touch screen use, we have to use one that simulates the real life and try to overcome it. One of the goal of the project is to define a set of gestures that translate to 2D screens 3D gestures. Similarly happens with reality metaphors. The multi-touch screen applications are still playing the same obsolete allegories that new technologies are intended to replace. We still use buttons, check boxes, navigation bars, and others, when in the reality there are knobs, door handles, switches, levers, … Nowadays, we think that we have to find a best metaphor for the opening mechanism of a car that a button . We want to develop an application that implements a wide set of multi-touch screen examples. We think that the best way to get it is developing an application that implements the services of a hotel:
- Facilities: swimming pool, restaurants, breakfast, gym, etc.
- Excursions
- Complementary offer: restaurants, bars, cars hire, airports, etc.
- Others


Background
Multi-touch screens are becoming a market standard. The number of them is increasing every day, been adapted to any device and utility. In this context, we detect a serious problem that affects to the applications’ development: there are not protocols defining man-machine interaction using multi-touch screens. Multi-touch technologies are becoming ubiquitous. The users are increasingly familiar with this new technology. Nowadays, multi-touch technologies are growing in popularity, especially among young users.
Some of these technologies are:
- Smart phones. iPhone, Android, Windows Phone 7 and others.
- Tablets. iPad, HP Slate, MSI Tablet and others.
- Tables. Microsoft Surface, Sony atracTable and others. Many of the services offered today by hotels (both holiday resorts and city facilities) require the intervention of an employee: • Excursion contracting
- Car hiring
- Tennis court reserve
- Others Developing this application, we will allow customers to perform these procedures by themselves, streamlining the hotel management.

Objective
The purpose of the multi-touch screens use is to achieve an interaction as realistic as possible with depicted objects. These objects have to be as close to reality as design can. The objects behaviour must to exceed user’s expectations. In Microsoft’s words: “To design such an experience, you should make objects do more than what is possible in the real world and not just replicate natural objects and interactions so that the objects stand apart from the real world. Super realistic objects with super realistic capabilities give people a sense of control that is not possible with other methods of interaction. ” The application will be developed on Microsoft Surface. It is an attractive and robust device. The users have to be able to interact with the table, regardless of technological background. This project has two objectives: • Establish an interaction standard. Develop a set of examples as wide as hotel services are. In this way, there will a repository of information related to multi-touch screens. • Develop the application that a hotel needs to been adapted to new technology. The standard will be tested if it meets the requirements of a real case.

Desired project partners
We are looking for a European tour operator. Our goal is to adapt the product to a real hotel management system. The prototype will be developed on a client provided by the partner. The partner must also be able to develop part of the integration with their own systems.

For more information, click here.

2010-10-21

Interview to Henry H. Harteveldt: Principal Challenge for the tourism sector today



Download and listen, click here.





Podcast kindly offered by Thinktur, the Technological Platform for Tourism.

Press Release on the 2nd EUREKATourism Brokerage Event


Spanish Version

Vicepresidente Forrester cree que las medidas de austeridad tomadas en Europa afectarán al sector turístico

Durante el 2º Encuentro Eureka Tourism se han celebrado más de 140 encuentros bilaterales, con empresas como Indra e Informática del Corte Inglés.

Madrid, 20 de octubre de 2010.- El vicepresidente de Forrester para turismo, Henry H. Harteveldt, ha destacado durante su participación en el 2º Encuentro de Eureka Tourism, celebrado en Madrid, que las medidas de austeridad tomadas en Europa a raíz de la crisis tendrán un “impacto significativo en el futuro de la actividad turística”.

Henry H. Harteveldt, considerado uno de los diez analistas internacionales más influentes en el turismo, ha participado en el 2º Encuentro de Eureka Tourism, organizado por la Sociedad Estatal para la Gestión de la Innovación y las Tecnologías Turísticas (SEGITTUR) y los miembros del Comité Consultivo de Eureka Tourism.

En su opinión, 2011 será mejor que 2010 para la industria turística, pero “no será un gran año”. Entre los aspectos positivos que influirán para la recuperación del sector turístico el próximo año, según Harteveldt, se encuentran una mejora generalizada de la estabilidad económica o el ajuste de la capacidad de las aerolíneas, mientras que el incremento del precio del crudo y el aumento del uso de las nuevas tecnologías para los negocios en lugar de los viajes afectarán negativamente.

Durante su ponencia, titulada “Las tres i que conforman el futuro del Turismo: Individualismo, inspiración e inmediatez”, destacó en esta etapa de “ambiente de post-crisis”, las empresas turísticas no pueden imponer sus productos y ofertas a los turistas, sino que deben atraerles tentándoles con atractivos planes y herramientas de reserva.

En este sentido, subrayó la importancia que han adquirido las redes sociales para las empresas turísticas, independientemente de su tamaño, ya que estas, según Harteveldt, mejoran el posicionamiento de la marca y su reputación, a la vez que permiten tener un mayor conocimiento de lo que interesa a los clientes.

Asimismo, prestó especial atención a los teléfonos móviles inteligentes, ya que según sus palabras han surgido como la puerta de salida para el turismo, creando nuevas formas de conectarse con los turistas e incrementando las expectativas de los viajeros. De hecho, según datos de Forrester, uno de cada diez viajeros se ha descargado alguna aplicación móvil, siendo las más demandas las relativas al tiempo, restaurantes, guías de viajes, hoteles y vuelos.


Conclusiones 2º Encuentro

Durante el 2º Encuentro de Eureka Tourism se han celebrado más de 140 reuniones bilaterales, en las que han participado empresas y organismos de reconocido prestigio como la Universidad Rey Juan Carlos, Indra, Capgemini, la Escuela de Hostelería de Lausane (Suiza), Zamora Turismo, Everis, Informática El Corte Inglés o la Federación Empresarial de Hostelería de Valencia.

Por su parte, el presidente de Eureka Tourism, Pedro Antón, ha mostrado su satisfacción por las distintas iniciativas que han surgido en los diferentes grupos de trabajo de tecnología y movilidad, la tecnología aplicada a la sostenibilidad y aplicaciones para el hotel el Siglo XXI, y que serán la base para la puesta en marcha de nuevos proyectos.

2010-10-13

News from the Council of the European Union: Conclusions on a new political framework for tourism in Europe

3035th COMPETITIVENESS Council meeting
Luxembourg, 12 October 2010

The Council adopted the following conclusions:

"The Council:

(1) RECALLING that the Lisbon Treaty has introduced a legal basis for a European policy on tourism in Title I, Article 6(d) TFEU, and in Title XXII, Article 195 TFEU, which for the first time empowers the European Parliament and the Council, acting in accordance with the ordinary legislative procedure, to establish specific measures to complement actions by Member States within the tourism sector to achieve the objectives of:
(a) encouraging the creation of a favourable environment for the development of undertakings in the tourism sector;
(b) promoting cooperation between the Member States, particularly by the exchange of good practice;
while any competence to harmonise the laws and regulations of the Member States is excluded from the scope of Article 195;

All measures should be in conformity with the principles of subsidiarity and proportionality as defined in the Treaty;

(2) RECALLING that tourism policy, given its transversal nature, is influenced by other Treaty provisions, notably in the area of transport, competition, the Internal Market, taxation, consumer protection, public health, the environment, employment and training, maritime policy, home affairs, external relations, culture, as well as regional and rural development policy;

(3) RECALLING that the tourism industry is a dynamic sector in the EU and is currently the third sector of the economy in terms of jobs and turnover, employing 9.7 million people in 1.8 million enterprises, mainly SMEs, generating over 5 percent of the EU's GDP, and that the industry has a significant growth potential and many promising opportunities for development;

(4) RECALLING that the tourism industry faces a number of challenges, including climate and demographic changes, pressure on biodiversity, the growing impact of information and communication technologies and increasing global competition, and that, moreover, the industry needs to recover from the effects of the global economic crisis;

(5) RECALLING that the long-term competitiveness of the European tourism industry depends on the sustainable nature of its development, and that a competitive and responsible tourism sector is therefore a key element of Europe 2020 1 and the flagship initiatives of this strategy, notably the "Industrial Policy in the Era of Globalisation" initiative 2;

(6) NOTING the Madrid Declaration 3 adopted at the informal meeting of European Tourism Ministers on 15 April 2010 and its recommendations with regard to competitive, sustainable, modern, socially responsible and ethical tourism, the need to reinforce its sustainable competitiveness, as well as the emphasis on the substantial added value that action at EU level could bring in complementing the actions of Member States;

(7) WELCOMES the Commission's Communication entitled ‘Europe, the world's No 1 tourist destination - a new political framework for tourism in Europe’4;

(8) EMPHASIZES that sustainability, innovation, a well-functioning Internal Market and the improvement of professional skills are key conditions for the competitiveness of the tourism sector, and STRESSES the need to increase training and life-long learning and mobility of human resources in tourism, as in other sectors;

(9) UNDERLINES that the implementation and enforcement of the Internal Market principles in the Directive on the recognition of professional qualifications 5 and the Services Directive 6 have the potential to ease administrative burden on tourism operators, improve the protection of customers and spur increased competition and innovation;

(10) AGREES that the main objective of the Commission’s Communication is to increase the competitiveness of sustainable, responsible and ethical tourism in Europe, while taking into account social policy, territorial cohesion and the contribution of the tourism sector to the protection and promotion of Europe's natural and cultural heritage;

(11) CONSIDERS that tourism can contribute to strengthening a sense of European citizenship;

(12) CONSIDERS that actions in support of tourism may be organised on the basis of the four axes outlined in the Commission's communication, i.e.
(a) stimulating competitiveness in the European tourism sector;
(b) promoting the development of sustainable, responsible and high-quality tourism;
(c) consolidating the image and profile of Europe as a collection of sustainable and high-quality destinations;
(d) maximising the potential of EU policies and existing financial instruments for developing tourism;

(13) UNDERLINES that in order to reach the above objectives, an integrated approach ensuring that tourism is taken into account in other policies, including structural policies at European, national and regional level, is needed; this approach may consist of a certain number of actions of a European dimension and with a multiannual duration, which should be evidencebased and provide clear European added value; such actions should fully respect the principles of subsidiarity and proportionality as defined by the Treaty;

(14) ACKNOWLEDGES the importance of the diversity and excellence of sustainable European destinations and underlines the importance of continuing successful Commission initiatives in this field;

(15) NOTES that the large number of SMEs in the tourism industry provides considerable added value through the diversity of their products and services and could potentially reap the benefits from well-designed actions in support of tourism at all levels, in particular with regard to innovation, networking and the application of information and communication technologies;

(16) ACKNOWLEDGES the need to improve the tourism-related socio-economic knowledge base regarding such elements as demographic and climate change, trends in the evolution of tourism demand and supply and the impact on tourism of unforeseen events and difficult situations, with a view to providing useful information to the industry's strategies and the policies of public authorities, while avoiding unnecessary administrative burdens;

(17) STRESSES the substantial economic and social benefits of appropriate measures to extend the tourist season;

(18) UNDERLINES the importance of efforts at all levels to enhance the image and profile of Europe as a set of sustainable and high-quality tourist destinations;

(19) INVITES the Commission to:
- gather further evidence, consult widely, and analyse the European and plurinational added value of the actions and initiatives addressing the key issues mentioned above, as set out in detail in its Communication;
- consider these actions further in light of the upcoming talks on the action implementation plan involving Member States and EU tourism stakeholders, to be discussed in the context of the European Tourism Forum on 18 and 19 November 2010, thus providing a fresh impetus to European tourism policy;
- continue its regular exchange of views with Member States and the tourism industry, using existing structures without creating unnecessary administrative burdens;
- report to the Council on the results of these actions and initiatives before the end of 2013 by means of a mid-term review;

(20) INVITES Member States to participate actively and in a spirit of partnership, and acting at European, national, regional and local level, in actions aimed at increasing the competitiveness of the European tourism industry.

1 Communication from the Commission: Europe 2020 - A strategy for smart, sustainable and inclusive growth (doc. 7110/10 of 5 March 2010).
2 [Document still due.]
3 Information Note: Informal meeting of Ministers for Tourism in Spain (Madrid, 15 April 2010) (doc. 9864/10 of 18 May 2010).
4 Communication from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions - Europe, the world's No
1 tourist destination – a new political framework for tourism in Europe (doc. 11883/10 of 6 July 2010).
5 Directive 2005/36/EC of the European Parliament and of the Council of 7 September 2005 on the recognition of professional qualifications (Text with EEA relevance) (OJ L 255, 30.9.2005, p. 22).
6 Directive 2006/123/EC of the European Parliament and of the Council of 12 December 2006 on services in the internal market (OJ L 376, 27.12.2006, p. 36).

Original Version, here.